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Love is to a woman what war is to a man. The most deadly thing they'll do. Only a fool runs quickly to war or love. You'd best watch yourself.
— Mary Sibley to Anne Hale in The Vow

Love is an intense feeling of deep affection believed to be the driving force of humanity. Love is also a much-needed feeling to ensure that the sacrifices made by witches are considered worthy.


Most of the events on Earth are led by love or lack of it. It is known that every act of sacrifice demands great love, unequaled dedication to show to Higher Beings what humans are willing to do to please them. An enchantment can then ensnare the senses of an unsuspecting person and submit them completely to the will of the witch who performs this vile witchcraft. But to control another heart, the witch must first control their own as the consequences of such rituals can be incontrovertible and unexpected.

The Binding of the Heart[]

A black rose grow in his heart. Write my name and let it start.
Wrap it round with walls of thorns. Let his mad love for me be born.
— incantation used by Anne Hale

Love spells are dangerous rituals used by witches to subjugate the free will of man or woman of their dreams, creating in them violent feelings to the limits of obsession. If previously there was a spark of love, love spells amplify these sensations. The magical binding of the heart consists in creating an unbreakable bond between witch and victim of the spell, that can only worsen as the victim seems to become more and more eager for sexual pleasure, willing to crazy and reckless acts; Becoming obsessed with the witch who has their heart in their hand, ready to dispose of it at their pleasure.

To do so, a witch must take a piece of the desired person and leave a piece of theirs and offer up something that they love. For example, Anne Hale used Cotton's lock of hair and her best ribbon, then she sacrificed her familiar. Everything should be performed at candlelight, placed in a white handkerchief and buried at night.

Enslaving Mind and Soul[]

All my waking hours and all my dreaming nights are haunted by one face.
— Cotton Mather in III Met by Moonlight

In addition, to suppress the free will by creating an artificial love, the witch also becomes capable of influencing all behavior of the subdued, from thoughts to everyday actions, creating a genuine slave of their varied desires. This is not limited to the waking hours, as the enchanted is not free from the spell even in dreams because the libido becomes even more overwhelming when reasoning has no power. As the spell is strengthened, even the witch becomes the victim of vivid erotic dreams that will blaze the soul and the body in dreamlike sensual embraces.

Throughout the Salem series[]

Season One[]

To ensure Mary Walcott a high social status to lead forward the Grand Rite, the Essex Hive acted in secret to poison George Sibley's wife and was implicitly intended that they later have facilitated the marriage between Sibley and Mary through witchcraft (The Red Rose and the Briar).

Anne is able to control Cotton's actions

Season Two[]

When Anne Hale has had to fend off over and over again the advances of Magistrate Hathorne, the young witch has had to desperately turn to Mary Sibley help because the woman is her sole mentor in the black arts. Mary has therefore advised to give up because a woman can survive only via marriage stability but that if she just insisted, she could cast a love spell on Cotton making him fall in love with her. Initially reticent, Anne prepared the spell and unleashed in Cotton a passionate loving obsession (The Wine Dark Sea). During a brawl between Hathorne and Mather, Anne was able to remotely control the actions of Cotton, countering even the mind control practiced at that very moment by Mary Sibley. Later, while he was in prison, Cotton had a very vivid erotic dream, shared also by Anne Hale.

Anne and Cotton are attracted to each other like magnets

The two seem to attract each other like magnets, and when they are alone in the living room of Hale's cottage, Cotton grabs Anne languidly kissing her passionately on the table throwing cards and pages on the floor, after making up and down the room, raving concepts and philosophies on love. (III Met by Moonlight) In the following days, Anne jokingly asked Brown Jenkins if he "Could you bring Cotton to my door? To accompany me, with a bouquet in hand and poetry on his lips". Unexpectedly, the man showed up at the Hale's cottage with a bouquet inviting her to go to dinner with him extolling poetic verses. Anne's conscience, however, raises the question of whether she really want a love like that, caused by magical forces, rather than a pure and genuine feeling of love, but she seems also determined not to undo the binding spell, even because other events soon occupy her thoughts (The Beckoning Fair One).

Season Three[]

Desperate for unrequited love, Sebastian Von Marburg complained of his amorous pains with his mother, the Countess Von Marburg. The woman, reduced to nothing more than a mummy, advised her son to cast a spell on Mary Sibley to win her love. Not at all satisfied by the possibility of having a sex toy devoid of feeling, Sebastian declined the offer, with much of his mother's dismay. (The Commonwealth of Hell)


Memorable Quotes[]

Anne Hale: "Cotton loves me. But if he is spelled to love me, then how can I ever be sure his love is real? I want a man, not a puppet. Tell me, Brown Jenkins, is it possible to get everything one wants and not be happy?"
The Beckoning Fair One
Sebastian: "I love the only woman in the world I cannot have."
Countess: "Your Mary is no longer a witch. She is subject to the Craft."
Sebastian: "No. I might as well please myself with a hand puppet. I need to be loved truly and freely. I will not use magic to win love."
Countess: "All love is magic. There's no difference between a love spell, a love sonnet, or a longing look. It is all the invisible touch just seduction through the air."
Sebastian: "She seems to have lost her taste for love sonnets and seems quite immune to my looks."
Countess: "Oh, life is wasted on the living. I could make love better as a corpse than you in your prime."
The Commonwealth of Hell


  • Love spells are but one of many methods used by witches to subjugate the will of third parties. Other known methods are the employment of a familiar, puppetry and cursed dolls. Of all these, love spells seem to be the only ones that have effects on the spellcaster on a certain level.
  • Both sibling Sebastian and Anne showed skepticism in love caused by magical means. However, Anne performed the spell anyway, in order to save her dowry and be sure to maintain her social position.

See Also[]